Five Business Capabilities Essential to Personalized Digital Experiences

You have heard a lot – likely an awful lot – about the ways advances in technology are impacting customer experience in the insurance industry: how they drive service beyond what customers expect by adapting with them as their lives change, by managing changes to their plans and policies with ease, and by offering a consistent experience across platforms and interactions. All that’s needed is to tap into it, right? Not so fast, say those in the trenches.

Is Mass Personalization Your Key to Winning on Main Street?

How to make your benefits products a good fit for small businesses

Looked at from a marketing lens, my personal truth is that I am a demographic of one. And anyone who can grasp that and understands my needs and preferences will score some serious points and wallet share. This type of mass personalization could be key to successful benefits insurance small case marketing on Main Street.

Gain a Competitive Edge with a Unified Rating Platform

In part one of this series on rating systems, we looked at how traditional development processes can expose your insurance business to risk. Among the most serious of these are having a single point of failure in your pricing model and the financial risks that result from long development cycles that limit how often you can update pricing. In this post, we take a look at a new approach that enables you to complete a rating initiative by defining and deploying rating models, tables, and algorithms in a fraction of the time, while empowering you to safeguard your margins by revising pricing as often as your business demands.

Underwriting Improvements a Top Trend for 2015 and Beyond

                                  

As 2015 ramps up, predictions for the coming year(s) are populating information channels, and many, will no doubt, highlight the advancing efforts to enhance, expand, and improve underwriting functionality, productivity and profitability.  Rising above the host of technology trends and flavors of the day, one commonality remains for insurers:  underwriting is a key driver of growth and profitability. Insurers will focus on leveraging technology to improve underwriting for some time to come.