Are application programming interfaces all the rage, or just table stakes? On today’s new episode of Coretalk, our late night talk show for ambitious insurers, Margeaux Giles from insurance consultancy GoGiles goes head-to-head with host Ed Halsey and EIS’ CMO Tony Grosso.
Other topics include:
- how headless commerce works
- the proper role of automation insurance
- the continuing importance of brokers
- how ambitious insurers put it all together for excellent customer experiences
Plus, you won’t want to miss original music by our house band Raspberry Pie, a surprise appearance by a rising insurtech TikToker, and our super sexy giveaway. But you have to watch…
“As we evaluate software for our clients – who are looking to overhaul or to add to their existing tech stack – we always ask first for API documentation from the insurtech,” Giles says. “It’s a quick and easy way for us to get to the core of just how open their system really is. We’re moving towards a more microservice based, headless approach to insurtech at this time. And the service layers and experience layers are really two separate functions of the system.”
Headless commerce allows insurers to separate the customer experience from your insurance application layer, Grosso explains. “It allows you to build custom experiences for your customer for each persona… When you completely separate that, you can really start to deliver amazing customer experiences that people will love. And that’s going to be the future of insurance technology. That’s coretech technology.”
The point of APIs, really, Grosso says, is to craft the sort of customer experiences people experience everywhere else in their lives. “People want experiences. They want to protect their lifestyle and they want to protect things; and because of Amazon and Apple, they want it all in one place.”
From the consumer’s perspective, Giles says there’s no worse experience for clients and employees than to give the same information repeatedly, unless it’s too much automation. “It can leave employees and clients with a rigid, robotic kind of experience. And insurance is inherently relationship based… It can be emotional, and companies really need to be cautious here.”
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