The insurance industry has spent decades chasing the holy grail of customer-centricity. But let’s be real — without unified, accessible, and actionable customer data, true customer-centricity like today’s leading tech giants can provide (Netflix, Amazon, etc.) is little more than a pipe dream.
Why Traditional Customer-Centric Data Strategies Fail
Most insurers are sitting on mountains of customer data, so lack of data isn’t the issue.
The problem is that their data is:
- Siloed across different policy admin and CRM systems
- Outdated or incomplete due to manual processes
- Difficult to integrate across digital and traditional touchpoints
These limitations make personalization, proactive customer service, and efficient operations nearly impossible.
EIS CustomerCore: The End of Disjointed Data
However, with EIS CustomerCore™, insurers can finally turn fragmented customer information into a seamless, real-time, 360-degree view of every policyholder. It’s the backbone of smarter decision-making, deeper engagement, and operational efficiency that doesn’t just match today’s expectations but sets a new standard for the industry.
Think of it as the central nervous system for your customer intelligence. It helps insurers who use it:
- Centralize customer data from multiple (internal and external) sources into one, unified system
- Enrich and optimize customer information in real time for accurate, actionable insights
- Integrate customer data seamlessly with policy, billing, claims, and CRM systems
- Can provide hyper-personalization at scale, helping engaging with their customers like never before
How does CustomerCore do this?
CustomerCore doesn’t just collect data. As a part of EIS OneSuite™, it orchestrates customer data across the whole insurance lifecycle to give insurers a living, breathing view of every customer, and to increase customer satisfaction at every touchpoint. Here’s how it works:
- Real-Time Data Integration: CustomerCore ingests and unifies data from policy, billing, claims, CRM, and external sources, ensuring no data lives in a vacuum.
- Event-Driven Architecture: Because EIS OneSuite has an event-driven architecture, certain updates in CustomerCore can trigger workflows elsewhere across the insurance lifecycle, enriching the customer experience, making insurance less annoying to interact with, and helping the insurer keep cleaner data records.
- Seamless Ecosystem Connectivity: With open APIs and pre-built integrations, CustomerCore syncs effortlessly with existing digital tools and touchpoints, from self-service portals to call center platforms.
Together, these capabilities don’t just provide a better data set — they unlock smarter decisions, more personalized experiences, and faster responses to every customer need.
Your Unified Customer Data Strategy Starts Now
If you’re tired of wrestling with outdated customer management systems and data silos, EIS could be right for you. We’ve been the go-to foundation for many ambitious insurers trying to improve operational efficiency and increase customer satisfaction.
To get the full breakdown of how it all works, download our comprehensive guide, Unifying Customer Data with CustomerCore.
