2020: The Year Coretech Meets Insurtech

Insurtech’s promise was that it would support innovation through contemporary customer experiences and emerging business models. The truth is that insurtechs are just one part of diverse insurance ecosystems and require something more than legacy core systems to achieve their potential. They need “coretech.” And in 2020, they can get it.

4 Reasons Now is the Time for Insurers to Go Greenfield

The whole idea would have been ludicrous even three years ago. Now, seemingly out of nowhere, new and credible insurance brands are popping up with slick user experiences, instantaneous quotes, five-minute buy cycles, and DIY service options—all available on your phone—24 x 7 x 365. And what makes all this possible? Rapidly maturing cloud-native architecture, digitization, open APIs, and the mainstreaming of the greenfield initiative as a favored strategy are enablers.

State of Play: Legacy Modernization Progress and Pitfalls for Benefits Insurers

Observations on legacy modernization trends for benefits insurers in Novarica’s new report

Since health care reform and the explosion of voluntary benefits, the group benefits market underwent dramatic disruption. That disruption hasn’t slowed since, and in many ways has only grown stronger. This has opened the door to a lot of opportunity that has yet to be taken advantage of.

Will you find the small case benefits market distribution you need?

Your distribution engine powers sales, but the fuel you need for each market segment differs. The capabilities you need to support voluntary sales by brokers in the small case market versus those focused on the large case market vary greatly.  So the question for insurers planning a down market move is: will you find the distribution you need?

Is Mass Personalization Your Key to Winning on Main Street?

How to make your benefits products a good fit for small businesses

Looked at from a marketing lens, my personal truth is that I am a demographic of one. And anyone who can grasp that and understands my needs and preferences will score some serious points and wallet share. This type of mass personalization could be key to successful benefits insurance small case marketing on Main Street.